In episode 2 of our “Go Digital or Die” webinar series, Zhivago Partners president Kristin Zhivago and I discuss the importance of your company’s website. Your site is often the first place people go to learn more about your company and the products or services you offer, making your web presence a very important piece in the digital transformation exercise.
Over the years, Kristin and I have found that more seasoned business owners may not be well-versed when it comes to site development, simply because it was not a necessity when they were starting up. That has changed, and since you can’t manage what you don’t understand, grasping the basic concepts is important (and a lot easier than you might think).
In this episode, we dig into the most important elements business owners (and CEOs) should know about how the web works, including:
- The cloud, including the differences between the cloud and hosted solutions.
- The various factors to consider for a successful website, including a clear vision, detailed documentation, performance, and proper testing.
- Custom website development versus popular off-the-shelf solutions.
- The importance of working with a team that understands your goals.
Watch episode 2, “How the Web Works,” to learn more about these and other related topics about the web.