You need to build a software application. Now what?
What should you do? How should you do it? What should you look out for? This guide will help you spot the most common pitfalls and avoid them. Advice you won’t find elsewhere.
Applied Visions Inc. was founded in 1987 by Frank Zinghini. Since then, we’ve grown into a family of companies, including Jybe Mobile and Software Design Solutions. We blend our substantial experience in software development with our knowledge of how to make an application that actually makes money.
Your customers are mobile, you should be too.
Regardless of the type of application you develop—even one that isn’t “natively” or “exclusively” mobile—it must be accessible via a mobile device, because they are taking over. This means that even the web and desktop applications you develop need to be optimized for mobile access. Developing a successful mobile application, however, requires specific knowledge and expertise.
The secrets of successful mobile app development
Before we can even begin to discuss how to create a successful mobile app, we need to define success. From our vantage point, a successful mobile application is one that meets the requirements of the project and (of course) works.
But perhaps the most important requirement for success is that your mobile app brings value to the end user. Your users (be they external customers or internal employees) won’t use your app if they don’t get any value from it. That’s why at AVI we always make the end user our primary focus throughout the mobile app design and development process.
We work closely with our clients to help them identify the specific goal and purpose of the app with the end user in mind. Why will someone want to use the app? What will make them continue to use it for the long term? This is not always an easy question to answer, which is why we recommend speaking with real users rather than assuming we all know what they want. (And, if you think of your own experiences with apps, you know how often app developers don’t really understand what you want to accomplish with that app.)
In keeping with our user focus, we build user journeys to map out how different people will engage with the app. We believe this customer-first approach (as opposed to a design-first approach) makes all the difference when it comes to the success of your application. It leads to a mobile app that is a better product, generates more revenue, and retains (and wins) more customers.
We use our extensive expertise in User Experience (UX) and User Interface (UI) design to create successful mobile apps. Prototypes allow us to cost-effectively gather feedback on the design and usability of a particular mobile app before we have gone too far down the road of development. Iterations of the product at this stage saves our customers a great deal of time and money, while increasing the success rate of the end product.
Design begins only after we are confident that the prototype is working for users. We have a team of expert coders on staff, but at AVI, we know that it takes a lot more than coding to develop a successful mobile application. We use our skills and expertise to guide our clients down the right path when it comes to such questions as what operating systems and devices to support.
Nowadays, your mobile application is more than what is loaded onto a device. There is almost always backend system work that needs to be done and cloud infrastructure requirements. We assist clients in these areas as well.
We also place a heavy emphasis on Quality Assurance (QA) testing and application security testing, because let’s face it—if your app is too slow or crashes on a regular basis, people will delete it. And they are unlikely to give you a second chance. They’ll just find another app that offers the same functionality.
This focus on testing and quality extends well beyond the launch of the app. Maintenance involves continued security testing and updates throughout the life of the application. We use our experience in this area to assist our clients in the mobile application rollout, deployment, and maintenance.
If you’re lucky enough to build a successful mobile app, it requires attention from day one of design all the way through the various stages of the product lifecycle. That is our goal at AVI—to design, build, and maintain mobile apps for our clients that your users love, interact with on a regular basis, and gain value from. We help our clients achieve this by placing the user at the center of every step in the mobile application development process and knowing it takes more than good code to build something people will value. We start with a deep understanding of who your customers are, how they behave, and what they want to do.
We work closely with our clients throughout the development process to make sure their application delivers value to end users—from day one of launch all the way through the entire lifecycle of the application. Contact us today to get started on the path towards successful mobile app development.
- User journey analysis and mapping
- Mobile application software design
- User Experience (UX) and User Interface (UI) design
- User testing
- Quality assurance testing
- Application security testing
- Rollout and deployment
- Ongoing app improvements and support