Clients often come to us with an idea for an app. The first two questions they ask us are “How much will it cost?” and “How long will it take to build?” Before we can answer these questions, however, we pose a different question: “If we had this app ready to go on...
Software Intellectual Property protection: What you don’t know can hurt you
All too often, we have worked with clients on custom software development projects who didn’t fully understand the importance of software intellectual property (IP) protection. Now, obviously we are not lawyers. But we’ve learned a lot over the years that could help...
What is a web app? Do you need one?
As a manager or executive, the question of “what is a web app?” may not seem overly important. You may not care all that much whether your business uses a website or a web application to drive sales. Your customers don’t care much about this either (and they probably...
Retailer wins big with digital transformation technology
Wayfair hasn’t been all that successful when it comes to turning a profit over the past few years, but the home furnishings retailer has used digital transformation technology to break into the black. What’s even more impressive is that Wayfair has done this during a...
FAQ: Digital Transformation
Digital transformation is more than a buzzword. Companies have been devoting portions of their budgets to digital transformation for years now, and the trend is continuing. A recent Worldwide Digital Spending Guide from International Data Corporation (IDC) found that...
Walgreens turns to digital transformation to enhance the customer experience
Walgreens Boots Alliance (BTA) is partnering with tech giants Microsoft and Adobe to capture valuable customer data in order to create a more engaging experience for customers. The move comes in response to the company’s recent struggles to compete in the pharmacy...