The holidays are a smart time to update your apps. Over the past few years, holiday sales have seen a shift, with an increasing number of sales taking place on mobile devices.
2017 was the first year that purchases via desktop fell below the 50 percent mark, with smartphone and desktop purchases now neck and neck at 45 and 46 percent respectively. If we look at Thanksgiving Day and Black Friday specifically, 2017 saw a new record, with 66 percent of purchases being made on a mobile device.
Mobile usage has surpassed desktop usage across the world, pushing many businesses towards a mobile-first mindset. Apps account for more than 80 percent of the time spent on mobile devices, as users typically find these easier to navigate and more responsive.
Mobile sales are growing, and speedy growth is a good thing—so long as mobile app security remains a priority for ecommerce retailers. To give you an idea about how quickly mobile sales have already increased, the 6th Annual Mobile Payments and Fraud report found that 17 percent of retailers get more than half of their revenue from mobile sales in 2018— a 7 percent increase from the 2017 survey.