Web applications have been around since the late 1990s. They have become more sophisticated over the years, and are now used for just about any daily function, from checking email to online banking.
Every year, new web application development trends emerge, helping to create better apps that make users’ lives easier and more efficient. As we begin to enter the final stretch of 2018, we can look back at the hottest app development trends of the year to see how they are performing.
The holidays are a smart time to update your apps. Over the past few years, holiday sales have seen a shift, with an increasing number of sales taking place on mobile devices.
2017 was the first year that purchases via desktop fell below the 50 percent mark, with smartphone and desktop purchases now neck and neck at 45 and 46 percent respectively. If we look at Thanksgiving Day and Black Friday specifically, 2017 saw a new record, with 66 percent of purchases being made on a mobile device.
Mobile usage has surpassed desktop usage across the world, pushing many businesses towards a mobile-first mindset. Apps account for more than 80 percent of the time spent on mobile devices, as users typically find these easier to navigate and more responsive.