Many business owners find themselves having to hire and manage people to fill technical roles they know little about. This can make it difficult to hire the right people and even harder to effectively manage them. In an effort to help business owners, digital...
Go Digital or Die: How To Be Successful Marketing Online
As consumers continue to live primarily online, digital marketing is a necessity that every business owner needs to explore and embrace. In fact, consumers are now even playing a bigger role in the outcome of marketing strategies, as they share information with each...
Go Digital or Die: Your Business Is an App
To meet these expectations, business owners need to start thinking of their business as if it’s an app, allowing customers to have access to information and resources at all times. This can be a difficult shift in mindset, especially for more seasoned business owners...
Go Digital or Die: Realities of Your Situation
As CEO of custom application development company Applied Visions, I have acquired a great deal of knowledge of application development, and the larger digital transformation taking hold over the past 30 years. In an effort to share some of that knowledge, I recently...