Many business owners find themselves having to hire and manage people to fill technical roles they know little about. This can make it difficult to hire the right people and even harder to effectively manage them. In an effort to help business owners, digital...
Go Digital or Die: How To Be Successful Marketing Online
As consumers continue to live primarily online, digital marketing is a necessity that every business owner needs to explore and embrace. In fact, consumers are now even playing a bigger role in the outcome of marketing strategies, as they share information with each...
Go Digital or Die: Your Business Is an App
To meet these expectations, business owners need to start thinking of their business as if it’s an app, allowing customers to have access to information and resources at all times. This can be a difficult shift in mindset, especially for more seasoned business owners...
Go Digital or Die: How the Web Works
Over the years, Kristin and I have found that more seasoned business owners may not be well-versed when it comes to site development, simply because it was not a necessity when they were starting up. That has changed, and since you can’t manage what you don’t...
Go Digital or Die: Realities of Your Situation
As CEO of custom application development company Applied Visions, I have acquired a great deal of knowledge of application development, and the larger digital transformation taking hold over the past 30 years. In an effort to share some of that knowledge, I recently...
Free white paper: How to choose the right software development methodology for success
With so many software development methodologies available, it can be a challenge for software developers, designers, and managers to select the right one for a particular project. Understanding the various approaches, especially their strengths and weaknesses, can...