Walgreens Boots Alliance (BTA) is partnering with tech giants Microsoft and Adobe to capture valuable customer data in order to create a more engaging experience for customers. The move comes in response to the company’s recent struggles to compete in the pharmacy...
What does the future hold for digital transformation?
When we talk about technology, we are always talking about change. So it’s no surprise this holds true for digital transformation. As companies continue to develop a comprehensive digital strategy, there are some important considerations to keep in mind. Organizations...
Why collaboration apps are important for digital transformation
Often times when we think about digital transformation, we focus most (if not all) of our attention on the customer experience. This is, of course, an extremely important aspect of digital transformation, but it’s just as important to think about the employee...
Go Digital or Die: How To Manage Developers & Other Tech-Savvy Specialists
Many business owners find themselves having to hire and manage people to fill technical roles they know little about. This can make it difficult to hire the right people and even harder to effectively manage them. In an effort to help business owners, digital...
Go Digital or Die: How the Web Works
Over the years, Kristin and I have found that more seasoned business owners may not be well-versed when it comes to site development, simply because it was not a necessity when they were starting up. That has changed, and since you can’t manage what you don’t...
Go Digital or Die: Realities of Your Situation
As CEO of custom application development company Applied Visions, I have acquired a great deal of knowledge of application development, and the larger digital transformation taking hold over the past 30 years. In an effort to share some of that knowledge, I recently...