Apple recently pulled 18 iOS apps after it was discovered they were being used by cyber criminals to conduct ad fraud. Unbeknownst to the user, the apps were clicking on advertisements, earning money for the criminals. A full list of the violating apps can be found...
Go Digital or Die: How To Manage Developers & Other Tech-Savvy Specialists
Many business owners find themselves having to hire and manage people to fill technical roles they know little about. This can make it difficult to hire the right people and even harder to effectively manage them. In an effort to help business owners, digital...
Go Digital or Die: How To Be Successful Marketing Online
If you’re a seasoned business owner, you may be very familiar with the more traditional methods of marketing. But you may be somewhat unfamiliar with the many options and avenues available when it comes to digital marketing. As consumers continue to live primarily...
Go Digital or Die: Your Business Is an App
In today’s digital world, your customers expect your doors to be open around the clock. They want to be able to interact and engage with you, learn from you, and use tools you provide, any time day or night. They demand constant availability and accessibility. To...
Go Digital or Die: How the Web Works
In episode 2 of our “Go Digital or Die” webinar series, Zhivago Partners president Kristin Zhivago and I discuss the importance of your company’s website. Your site is often the first place people go to learn more about your company and the products or services you...
Go Digital or Die: Realities of Your Situation
As CEO of custom application development company Applied Visions, I have acquired a great deal of knowledge of application development, and the larger digital transformation taking hold over the past 30 years. In an effort to share some of that knowledge, I recently...