Go Digital or Die: Your Business Is an App
In today’s digital world, your customers expect your doors to be open around the clock. They want to be able to interact and engage with you, learn from you, and use tools you provide, any time day or night. They demand constant availability and accessibility.
To meet these expectations, business owners need to start thinking of their business as if it’s an app, allowing customers to have access to information and resources at all times. This can be a difficult shift in mindset, especially for more seasoned business owners who may be more accustomed to set hours of operation.
In episode 3 of our “Go Digital or Die” webinar series, digital marketing expert Kristin Zhivago and and I share our ideas and best practices on what it means to think of your business as an app. We dig into such topics as:
- The importance of the user experience in application development.
- The overall steps in successful application development, including prototypes and user testing.
- Real-world examples of past projects, demonstrating how an app can allow you to scale your business.
- How a successful app can increase the value of your business.
Watch episode 3, “Your Business Is an App” to learn how to meet the digital needs of your customers and prospective customers.