Situation: A large fitness franchise had been relying on a third-party white-label mobile app to connect and engage with their customers. The company was embarking on a larger digital transformation effort, and wanted a mobile application that would connect members both inside and outside the gym. The white-label app, however, was used by other similar companies and didn’t sufficiently differentiate them from those competitors. They also had a lot of great ideas for better ways to leverage customer data from the app and to create a more compelling user experience, but their reliance on a white-label app didn’t give them this type of flexibility and agility.
Result: The company came to AVI for a custom mobile application, so they could control their own destiny and adapt to customers’ needs on the fly. We worked closely with the company, and the digital platform partner they were working with on other initiatives, to build a state-of-the-art mobile application with a new look and feel to match the company’s brand. New features such as the ability to open a new membership, refer a friend, and ID-card check-in helped increase memberships and improve retention. Pre-defined workouts with video demonstrations and calorie and workout tracking keep members engaged and loyal, whether they are working out in the gym or at home. An iterative approach to mobile app development allowed us to add updates and enhancements quickly, so the company can stay on top of customers’ needs and expectations.