INTRODUCTION

Realities of Your Situation

Meet Frank and Kristin. They have each run successful digitally centric businesses for more than 30 years. In this completely free webinar series, “Go Digital or Die” they will help you—baby boomer business owners—understand, and thrive in, today’s digital business landscape.

Applied Visions Inc. logo
Zhivago Partners logo

INTRODUCTION

Realities of Your Situation

Meet Frank and Kristin. They have each run successful digitally centric businesses for more than 30 years. In this completely free webinar series, “Go Digital or Die” they will help you—baby boomer business owners—understand, and thrive in, today’s digital business landscape.

Applied Visions Inc. logo
Zhivago Partners logo

EPISODE 1: The Realities of Your Situation

Baby boomer business owners are at a disadvantage; they weren’t born into the Internet. It kinda snuck up on them, and not it’s “everything” when it comes to business. Here’s a foundational overview that will set the stage for upcoming webinars. Good place to start.

watch episode 01

EPISODE 2: How the Web Works

You can’t manage what you don’t understand. In this episode, Frank and Kristin reveal how the web works and what you need to know in order to manage your own site and other technology successfully. Everything will become very clear, even those pesky acronyms.

watch episode 02

EPISODE 3: Your App is Your Business

Your business is now represented digitally—so much so that your “app” is your business (and vice-versa). People expect to have a digital relationship with your company. You are competing against all of the other experiences customers are having with other companies (not just in your industry). Are you meeting those expectations? Or falling behind?

watch episode 03

EPISODE 4: How to be Successful Marketing Online

There’s more to marketing online than just building a site and hoping they will show up. Or putting all your eggs into one channel, which has been a disaster for many baby boomer business owners. Here’s the big picture from a management perspective.

watch episode 04

EPISODE 5: How to Manage Developers & other Tech-Savvy Specialists

Learn about what’s the same, and what’s different about hiring today’s tech savvy specialists. Also inside—in-house versus outsourcing tradeoffs and how to tell if a developer is any good.

watch episode 05

EPISODE 1: The Realities of Your Situation

Baby boomer business owners are at a disadvantage; they weren’t born into the Internet. It kinda snuck up on them, and not it’s “everything” when it comes to business. Here’s a foundational overview that will set the stage for upcoming webinars. Good place to start.

watch episode 01

EPISODE 2: How the Web Works

You can’t manage what you don’t understand. In this episode, Frank and Kristin reveal how the web works and what you need to know in order to manage your own site and other technology successfully. Everything will become very clear, even those pesky acronyms.

watch episode 02

EPISODE 3: Your App is Your Business

Your business is now represented digitally—so much so that your “app” is your business (and vice-versa). People expect to have a digital relationship with your company. You are competing against all of the other experiences customers are having with other companies (not just in your industry). Are you meeting those expectations? Or falling behind?

watch episode 03

EPISODE 4: How to be Successful Marketing Online

There’s more to marketing online than just building a site and hoping they will show up. Or putting all your eggs into one channel, which has been a disaster for many baby boomer business owners. Here’s the big picture from a management perspective.

watch episode 04

EPISODE 5: How to Manage Developers & other Tech-Savvy Specialists

Learn about what’s the same, and what’s different about hiring today’s tech savvy specialists. Also inside—in-house versus outsourcing tradeoffs and how to tell if a developer is any good.

watch episode 05