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Go Digital or Die: A Webinar for Baby Boomer Business Owners

Meet Frank and Kristin. They have each run successful digitally centric businesses for more than 30 years. In this completely free webinar series, "Go Digital or Die" they will help you — baby boomer business owners — understand, and thrive in, today's digital business landscape.
"Does my business need a software application to succeed in the 21st-century?"
The free guide answers 7 critical questions every business manager needs to know.
Applied Visions | Webinars

Episode 1: Realities of Your Situation

Baby boomer business owners are at a disadvantage; they weren’t born into the Internet. It kinda snuck up on them, and not it’s “everything” when it comes to business. Here’s a foundational overview that will set the stage for upcoming webinars. Good place to start.

Applied Visions | Webinars

Episode 2: How the Web Works

You can’t manage what you don’t understand. In this episode, Frank and Kristin reveal how the web works and what you need to know in order to manage your own site and other technology successfully. Everything will become very clear, even those pesky acronyms.

Applied Visions | Webinars

Episode 3: Your App is Your Business

Your business is now represented digitally—so much so that your “app” is your business (and vice-versa). People expect to have a digital relationship with your company. You are competing against all of the other experiences customers are having with other companies (not just in your industry). Are you meeting those expectations? Or falling behind?

Frank Zinghini
Frank Zinghini is founder and CEO of Applied Visions, Inc., which creates custom software applications for the cloud, mobile, desktops, and the Internet of Things (IoT). The company specializes in building applications that meet revenue and usability goals as much as they meet technical requirements, and has earned a reputation for applications that are visually exceptional and exceptionally usable. Since its founding in 1987, Applied Visions has spun off two other businesses: Secure Decisions, which brings innovative visualization to national security applications; and Code Dx, which sells a software vulnerability management product that helps developers create secure applications. AVI also acquired Software Design Solutions three years ago; SDS engineers devices and applications for the Internet of Things.
Kristin Zhivago
Kristin Zhivago is founder and president of Zhivago Partners, a digital marketing management company that provides the full range of digital (and non-digital) marketing services, including Content Marketing, Social, Search Engine Optimization, Online Advertising, Social, Influencer Marketing, and more. Zhivago has been a revenue coach to CEOs and entrepreneurs for decades, mostly in the tech business, and provides exceptional business growth wisdom in addition to the work done by her team of specialists. The copy helps companies in the manufacturing, consulting, software, construction, insurance, and retail industries. Zhivago and her team excel at working closely with business owners and their internal team to create a fully-functional and successful marketing effort.