Baby boomer business owners are at a disadvantage; they weren’t born into the Internet. It kinda snuck up on them, and not it’s “everything” when it comes to business. Here’s a foundational overview that will set the stage for upcoming webinars. Good place to start.

You can’t manage what you don’t understand. In this episode, Frank and Kristin reveal how the web works and what you need to know in order to manage your own site and other technology successfully. Everything will become very clear, even those pesky acronyms.

Your business is now represented digitally—so much so that your “app” is your business (and vice-versa). People expect to have a digital relationship with your company. You are competing against all of the other experiences customers are having with other companies (not just in your industry). Are you meeting those expectations? Or falling behind?

There’s more to marketing online than just building a site and hoping they will show up. Or putting all your eggs into one channel, which has been a disaster for many baby boomer business owners. Here’s the big picture from a management perspective.

Learn about what’s the same, and what’s different about hiring today’s tech savvy specialists. Also inside—in-house versus outsourcing tradeoffs and how to tell if a developer is any good.