MARKETING & TECHNOLOGY WEBINAR

Go Digital or Die: A Webinar for Baby Boomer Business Owners

Struggling to adapt in today's digital business landscape? Don’t panic. Inside this free webinar series you will learn from two baby boomer business owners, Frank and Kristin, who have ran successful digitally centric companies for over 30 years.

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Trailer Episode 1: Realities of Your Situation

Baby boomer business owners are at a disadvantage; they weren’t born into the Internet. It kinda snuck up on them, and not it’s “everything” when it comes to business. Here’s a foundational overview that will set the stage for upcoming webinars. Good place to start.

Trailer Episode 2: How the Web Works

You can’t manage what you don’t understand. In this episode, Frank and Kristin reveal how the web works and what you need to know in order to manage your own site and other technology successfully. Everything will become very clear, even those pesky acronyms.

Trailer Episode 3: Your App is Your Business

Your business is now represented digitally—so much so that your “app” is your business (and vice-versa). People expect to have a digital relationship with your company. You are competing against all of the other experiences customers are having with other companies (not just in your industry). Are you meeting those expectations? Or falling behind?

Trailer Episode 4: How to be Successful Marketing Online

There's more to marketing online than just building a site and hoping they will show up. Or putting all your eggs into one channel, which has been a disaster for many baby boomer business owners. Here's the big picture from a management perspective.

Trailer Episode 5: How to Manage Developers & other Tech Savvy Specialists

Learn about what's the same, and what's different about hiring today's tech savvy specialists. Also inside—in-house versus outsourcing tradeoffs and how to tell if a developer is any good.

HOW CAN YOUR COMPANY GENERATE MORE REVENUE THAN EVER BEFORE?

Go Digital. What does that involve? And how can you — baby boomer business owners — understand and take advantage of 21st century technology?

You’ve built a successful business. But something unexpected (and unwelcome) is happening – rapid tech advancements are putting you at a disadvantage. The whole business world has gone digital.

Only the digitally savvy will survive.

Frank Zinghini and Kristin Zhivago, who have both been on the bleeding edge of digital since the early days, understand your situation – and have helped literally hundreds of companies make what is now often referred to as “digital transformation.” Kristin is a revenue coach, who focuses on marketing, sales, and leadership; Frank specializes in application development and is the CEO of two application dev companies and a software security testing company.

These videos contain all of the information you need to understand and manage the digital world in which you now operate. The webinars cover:

• The basics of the digital environment

• Why your app is your business and vice-versa, and what to do about it

• Marketing in our digital age

• How to manage developers (sites and apps)

• Pitfalls and how to avoid them

• What you really need to know – and when to hire specialists

Each webinar is about an hour, which may seem like a lot, but you’ll learn more in an hour – from a company leader perspective – than you would attending dozens of specialist-level classes.